The Thailand Week format focuses on reaching end-consumers through product sampling and retail sales, featuring a dedicated Thailand Pavilion for various commodities at the Dalian Import & Export Commodities Fair.
In addition to direct sales, the program includes Business Matching activities designed to establish strategic networks with Chinese entrepreneurs and importers. The event will also feature special highlights, such as visits to the Thailand Pavilion by Chinese KOLs (Key Opinion Leaders) to promote products across various Chinese social media platforms, as well as live Thai cultural performances.