Incubation activities to enhance brand potential To develop specific branding strategies And expand to the global market Under the 8th Thai Brand Incubation Program (IDEA LAB 8: Thai Brand Incubation Program) is an activity in which lecturers or experts in branding and marketing provide in-depth advice to 15 selected potential Thai brand entrepreneurs (1-2 people per brand). The lecturers or experts and the entrepreneurs work together to analyze the strategic plan, including highlighting the strengths and stories of the brand. To create a more recognizable and memorable identity Able to apply design thinking and branding strategies in the business process And create new business models Along with creating a strategic plan for branding and products in specific formats